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2 min read

Evolving Your Digital Strategy to Take Advantage of Mobile Trends

By Bridget Gorman on 28 August 2019

All organizations understand the necessity of a web presence. Your website is how your audience finds you and accesses the information, products and resources you provide. It should reveal a bit about your culture, your values and your personality. It’s an invaluable tool for communications and for personal and consumer transactions. However, nearly 80% of internet usage in 2019 is likely to be mobile, so simply having a good website isn’t enough.  

2 min read

Why You Aren't Too Small for a Year-Round Mobile Membership App

By Bridget Gorman on 14 August 2019

A common misconception among smaller organizations and often regional chapters of larger organizations, is that because of your size, you don’t need a mobile app. We would argue that that perspective is flawed because it’s not about how many people you are reaching, it’s about how you are reaching your people. How many members or partners you have is beside the point when determining how to best reach them and how they choose to consume content. Whether it’s 250 people or 25,000, your goal to provide an excellent service and experience is the same, isn’t it? 

1 min read

What’s Your Alternative to Going Mobile?

By Bridget Gorman on 7 August 2019

Pushback is inevitable when pitching a new technology solution. Mobile solutions in particular are commonly subject to much apprehension. That’s because many organizations are still in the early stages of understanding the full value of a comprehensive mobile strategy. But to the uncertainty of mobile we ask: What’s your alternative? Is it more email? More web pages? More in-person meetings? What’s a better answer to decreasing engagement and increasing membership churn?

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