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1 min read

Webinar: Web Forums Out, Mobile Forums In

By Katie Argueta on 3 October 2019

Many associations are utilizing an online, web-based forum to digitally connect their community. The experience however tends to be clunky, delayed and disjointed.

In this webinar, we explore the value in relocating that engagement to a mobile format, and more specifically, inside of a dedicated year-round mobile membership app. 

1 min read

Your App: A New Reason for Members to Stay

By Katie Argueta on 3 October 2019

Membership retention is the name of the game when it comes to associations. With so many new resources and programs introduced in the market, how can you get members to stay and continue finding value in your organization? What can’t happen is remaining stagnant in your offerings and benefits. A lack of innovation will equate to a lack of interest towards your membership.

2 min read

A Story of Native vs. Web

By Bridget Gorman on 25 September 2019

When your organization makes the wise decision to invest in an app, you have some choices to make. The most important being, “Should our app be native or web-based?” To help answer that, we've illustrated a helpful scenario:

1 min read

Best Practices for Mobile Forums

By Alexa Kade on 18 September 2019

As our upcoming webinar - Web Forums Out, Mobile Forums In (Oct. 2, 2 pm!) approaches, we wanted to dive into what makes an organization's mobile forums a success.

Forums through Clowder are user-generated and serve to continually engage your community. When a user creates a post, it opens up communication within the app. Readers are able to comment on, like and subscribe to content in the feed. Forums are the perfect way to get people talking and collaborating on a consistent basis, right on their mobile device.

2 min read

Are You Mobile Ready for 2020?

By Bridget Gorman on 11 September 2019

Mobile devices have become invaluable business tools and the primary channel people conduct many aspects of their personal and professional lives through. The proof is indisputable - mobile has overtaken desktop and apps have overtaken websites. Even back in 2017, a study conducted by Samsung to gauge mobility trends at the workplace found that 93% of respondents used cell phones at work to complete professional tasks, reporting they spend 33% of their workday using their phones. In the two years since then, it’s very likely those statistics have increased. 

1 min read

How to Generate Non-Dues Revenue with a Year-Round Mobile Membership App

By Katie Argueta on 6 September 2019

When McKinley conducted a recent survey identifying the association market's three highest priorities for the following year, the goal of generating non-dues revenue topped the chart. Increasing non-dues revenue allows for organizations to rely on alternative sources of income and not solely on membership payments. 

2 min read

Evolving Your Digital Strategy to Take Advantage of Mobile Trends

By Bridget Gorman on 28 August 2019

All organizations understand the necessity of a web presence. Your website is how your audience finds you and accesses the information, products and resources you provide. It should reveal a bit about your culture, your values and your personality. It’s an invaluable tool for communications and for personal and consumer transactions. However, nearly 80% of internet usage in 2019 is likely to be mobile, so simply having a good website isn’t enough.  

1 min read

Webinar: Year-Round vs. Event-Only Mobile Apps

By Katie Argueta on 27 August 2019

Associations are often well-versed in event-only mobile apps as they’re continually utilized for meetings, conferences and conventions. But what happens when an event is over? Well, 99% of the time, these single-use apps become deleted.

In this webinar, we explore the benefits of instead taking a year-round approach to mobile and what it means to extend mobile member engagement beyond just events.

2 min read

Elevated Launches ELEVATE Mobile Direct App Powered by Clowder

By Katie Argueta on 21 August 2019

Elevated Resources, Inc., a premier global talent acquisition and management services company, and Clowder, the leading provider of year-round mobile engagement solutions for communities, have collaborated to drive the development and enhancement of the Elevated Resources’ ELEVATE Mobile Direct App. The talent pool engagement platform was released earlier this year and provides a rich feature set to enhance connections between employers and their contingent pools of talent.

3 min read

Clowder Case Study: Associated General Contractors of America (AGC)

By Katie Argueta on 20 August 2019

The Associated General Contractors of America (AGC) is the leading association for the construction industry. AGC represents more than 26,000 firms, including over 6,500 of America’s leading general contractors, and over 9,000 specialty-contracting firms. More than 10,500 service providers and suppliers are also associated with AGC, all through a nationwide network of chapters.

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