Book a Demo

Katie Argueta


Recent Posts

2 min read

Social Distancing, Not Social Isolation

By Katie Argueta on 31 March 2020

“It’s important to note that social distancing does not mean social isolation.” Dr. Chaudhary (The New York Times)

3 min read

How Clowder Apps are Keeping Communities Intact & Informed

By Katie Argueta on 16 March 2020

It’s no secret many organizations are currently in a state of scramble as they restrategize the cancelled events, meetings and educational opportunities they rely on each year to bring their members together. The Coronavirus has affected countless gatherings and continues to do so. What’s ultimately been brought to light throughout this tumultuous time however, is the power that technology solutions hold in being able to bring us together when congregating in person isn’t possible. A great opportunity to showcase adaptability has presented itself to organizations. How they’ll be able to handle these cancellations and disruptions in general will be very telling to members as they evaluate how prepared and capable the organization really is. To quote our COO Brad LaTour, "When this is all over, they'll remember what you did to help them during this crisis."

Topics: Clowder News
1 min read

How Clowder Apps are Keeping Users Updated on the Coronavirus

By Katie Argueta on 6 March 2020

By now, you’ve probably heard an array of information regarding the Coronavirus outbreak. From the reports, data, stories, myths and theories - there’s a lot circulating out there. While it can be overwhelming, it’s important to stay in-the-know of aspects of the virus that could have a direct impact on you, your job, future plans or everyday life. For that reason, we felt compelled to shout out and applaud a few of our clients who are helping to provide that knowledge to their members.

Topics: Clowder News
1 min read

Welcome to Clowder Convos!

By Katie Argueta on 24 February 2020

Our goal with this new video series is to present casual conversations about apps and the evolving trends we see around mobile engagement. We also want to make this collaborative, so after each video, we’d love to hear your thoughts as well as what questions or topics you’d like us to cover in our next episode. In the Clowder Demo app, there will be a new Clowder Convos Forum. You can use that thread to drop your questions, requests and responses there, or use the hashtag #ClowderConvos on Twitter! 

1 min read

Don’t Rest on Your Laurels

By Katie Argueta on 8 January 2020

It’s an easy thing to do when you’ve been operating similarly for decades. Resting on your laurels happens out of comfort in doing things the way they’ve always been done. In the case of associations, it’s not a great habit to possess.

2 min read

What's Your Association’s Value Proposition?

By Katie Argueta on 2 December 2019

DCA Live recently interviewed top association leaders which included President & CEO of Wine & Spirits Wholesalers of America, Michelle Korsmo. She was asked - “What will the biggest issue facing ALL association leaders in 2020 be?” She responded with, “Knowing the association’s value proposition. The days of joining associations because that’s what industry members do is past. Associations have to earn their dues like every business must earn their customers.”

2 min read

Is Your Organization Planning for Gen Z?

By Katie Argueta on 14 November 2019

It’s recent college grads that make up the oldest members of the generational group known as Gen Z. These are 21 and 22 year-olds eager to find their stride in the workforce. While Millennials are the generation to witness the shift in mobile technology throughout their teen and early adult years, that's all Gen Z-ers have ever known. As we like to put it, if Millennials are mobile-first, Gen Z is mobile-only. And if your organization has not put forth an effort to capture the interest of Millennials, then it’s definitely not looking great for drawing in those of Gen Z.

1 min read

Does Your Digital Transformation Include Mobile? (Because it should)

By Katie Argueta on 30 October 2019

We hear “digital transformation” thrown around a lot in this market. However we question much of the “transformation” we see. Can you fully say your organization has digitally transformed if mobile is not involved? Are new web and email strategies truly going to transform the way your members are engaging with you currently?

1 min read

Webinar: How Mobile Apps Are Changing the Association Landscape

By Katie Argueta on 23 October 2019

We’re now a mobile-first society. Mobile apps are how we conveniently choose to consume content, receive information, register, book, purchase and communicate. Your members are no different.

In this webinar, we take a look at how associations like the American Society for Association Executives (ASAE), the Associated General Contractors of America (AGC), and the American Choral Directors Association (ACDA) are using a year-round mobile app to communicate, connect and engage with members.

1 min read

Webinar: Web Forums Out, Mobile Forums In

By Katie Argueta on 3 October 2019

Many associations are utilizing an online, web-based forum to digitally connect their community. The experience however tends to be clunky, delayed and disjointed.

In this webinar, we explore the value in relocating that engagement to a mobile format, and more specifically, inside of a dedicated year-round mobile membership app. 

Featured