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Katie Argueta


Recent Posts

2 min read

What's Your Association’s Value Proposition?

By Katie Argueta on 2 December 2019

DCA Live recently interviewed top association leaders which included President & CEO of Wine & Spirits Wholesalers of America, Michelle Korsmo. She was asked - “What will the biggest issue facing ALL association leaders in 2020 be?” She responded with, “Knowing the association’s value proposition. The days of joining associations because that’s what industry members do is past. Associations have to earn their dues like every business must earn their customers.”

2 min read

Is Your Organization Planning for Gen Z?

By Katie Argueta on 14 November 2019

It’s recent college grads that make up the oldest members of the generational group known as Gen Z. These are 21 and 22 year-olds eager to find their stride in the workforce. While Millennials are the generation to witness the shift in mobile technology throughout their teen and early adult years, that's all Gen Z-ers have ever known. As we like to put it, if Millennials are mobile-first, Gen Z is mobile-only. And if your organization has not put forth an effort to capture the interest of Millennials, then it’s definitely not looking great for drawing in those of Gen Z.

1 min read

Does Your Digital Transformation Include Mobile? (Because it should)

By Katie Argueta on 30 October 2019

We hear “digital transformation” thrown around a lot in this market. However we question much of the “transformation” we see. Can you fully say your organization has digitally transformed if mobile is not involved? Are new web and email strategies truly going to transform the way your members are engaging with you currently?

1 min read

Webinar: How Mobile Apps Are Changing the Association Landscape

By Katie Argueta on 23 October 2019

We’re now a mobile-first society. Mobile apps are how we conveniently choose to consume content, receive information, register, book, purchase and communicate. Your members are no different.

In this webinar, we take a look at how associations like the American Society for Association Executives (ASAE), the Associated General Contractors of America (AGC), and the American Choral Directors Association (ACDA) are using a year-round mobile app to communicate, connect and engage with members.

1 min read

Webinar: Web Forums Out, Mobile Forums In

By Katie Argueta on 3 October 2019

Many associations are utilizing an online, web-based forum to digitally connect their community. The experience however tends to be clunky, delayed and disjointed.

In this webinar, we explore the value in relocating that engagement to a mobile format, and more specifically, inside of a dedicated year-round mobile membership app. 

1 min read

Your App: A New Reason for Members to Stay

By Katie Argueta on 3 October 2019

Membership retention is the name of the game when it comes to associations. With so many new resources and programs introduced in the market, how can you get members to stay and continue finding value in your organization? What can’t happen is remaining stagnant in your offerings and benefits. A lack of innovation will equate to a lack of interest towards your membership.

1 min read

How to Generate Non-Dues Revenue with a Year-Round Mobile Membership App

By Katie Argueta on 6 September 2019

When McKinley conducted a recent survey identifying the association market's three highest priorities for the following year, the goal of generating non-dues revenue topped the chart. Increasing non-dues revenue allows for organizations to rely on alternative sources of income and not solely on membership payments. 

1 min read

Webinar: Year-Round vs. Event-Only Mobile Apps

By Katie Argueta on 27 August 2019

Associations are often well-versed in event-only mobile apps as they’re continually utilized for meetings, conferences and conventions. But what happens when an event is over? Well, 99% of the time, these single-use apps become deleted.

In this webinar, we explore the benefits of instead taking a year-round approach to mobile and what it means to extend mobile member engagement beyond just events.

2 min read

Elevated Launches ELEVATE Mobile Direct App Powered by Clowder

By Katie Argueta on 21 August 2019

Elevated Resources, Inc., a premier global talent acquisition and management services company, and Clowder, the leading provider of year-round mobile engagement solutions for communities, have collaborated to drive the development and enhancement of the Elevated Resources’ ELEVATE Mobile Direct App. The talent pool engagement platform was released earlier this year and provides a rich feature set to enhance connections between employers and their contingent pools of talent.

3 min read

Clowder Case Study: Associated General Contractors of America (AGC)

By Katie Argueta on 20 August 2019

The Associated General Contractors of America (AGC) is the leading association for the construction industry. AGC represents more than 26,000 firms, including over 6,500 of America’s leading general contractors, and over 9,000 specialty-contracting firms. More than 10,500 service providers and suppliers are also associated with AGC, all through a nationwide network of chapters.

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