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Bridget Gorman


Recent Posts

3 min read

Mobile Apps - You Can Bank on Them!

By Bridget Gorman on 23 October 2019

Just as the world of commerce has changed drastically in the last decade, the banking industry has seen some rapid changes in the past couple of years. Leading for-profit companies have yielded great results by launching mobile apps—increasing their customer base and gaining loyalty by creating value with consumers. Banks have joined the ranks with other big brands to leverage the benefits that a mobile app can offer customers.

2 min read

Placing Your Top Website Resources Onto Your App

By Bridget Gorman on 9 October 2019

As far as the website vs. app debate goes, it’s not an Either/Or Situation - both are needed. Just as we always like to say – websites are for attention, apps are for retention. It’s time to put your website’s most utilized features and resources in a native app so your members can access them right through their phones. When it comes to keeping your association engaging, it’s important you know your people, what they need, and how to best deliver that.

2 min read

A Story of Native vs. Web

By Bridget Gorman on 25 September 2019

When your organization makes the wise decision to invest in an app, you have some choices to make. The most important being, “Should our app be native or web-based?” To help answer that, we've illustrated a helpful scenario:

2 min read

Are You Mobile Ready for 2020?

By Bridget Gorman on 11 September 2019

Mobile devices have become invaluable business tools and the primary channel people conduct many aspects of their personal and professional lives through. The proof is indisputable - mobile has overtaken desktop and apps have overtaken websites. Even back in 2017, a study conducted by Samsung to gauge mobility trends at the workplace found that 93% of respondents used cell phones at work to complete professional tasks, reporting they spend 33% of their workday using their phones. In the two years since then, it’s very likely those statistics have increased. 

2 min read

Evolving Your Digital Strategy to Take Advantage of Mobile Trends

By Bridget Gorman on 28 August 2019

All organizations understand the necessity of a web presence. Your website is how your audience finds you and accesses the information, products and resources you provide. It should reveal a bit about your culture, your values and your personality. It’s an invaluable tool for communications and for personal and consumer transactions. However, nearly 80% of internet usage in 2019 is likely to be mobile, so simply having a good website isn’t enough.  

2 min read

Why You Aren't Too Small for a Year-Round Mobile Membership App

By Bridget Gorman on 14 August 2019

A common misconception among smaller organizations and often regional chapters of larger organizations, is that because of your size, you don’t need a mobile app. We would argue that that perspective is flawed because it’s not about how many people you are reaching, it’s about how you are reaching your people. How many members or partners you have is beside the point when determining how to best reach them and how they choose to consume content. Whether it’s 250 people or 25,000, your goal to provide an excellent service and experience is the same, isn’t it? 

1 min read

What’s Your Alternative to Going Mobile?

By Bridget Gorman on 7 August 2019

Pushback is inevitable when pitching a new technology solution. Mobile solutions in particular are commonly subject to much apprehension. That’s because many organizations are still in the early stages of understanding the full value of a comprehensive mobile strategy. But to the uncertainty of mobile we ask: What’s your alternative? Is it more email? More web pages? More in-person meetings? What’s a better answer to decreasing engagement and increasing membership churn?

2 min read

Why Your Organization Should be Using OAUTH 2.0

By Bridget Gorman on 30 July 2019

When your organization’s employees and members log in to your web site, membership database, sales tools or HR dashboard, do they use one set of login information to access all the applications? OAuth 2.0 is the industry standard protocol that allows organization to authenticate user data across all applications. Without geeking out on the technical aspects of OAuth 2.0, here’s an overview of why it matters.

1 min read

Increase Employee Engagement with a Year-Round Mobile App

By Bridget Gorman on 17 July 2019

1 min read

Unlock the Power of Your AMS with a Year-Round Mobile App

By Bridget Gorman on 3 July 2019

Your members and your mission are the heart of your organization, but your Association Management System (AMS) is arguably your most valuable business tool. It might occasionally be the subject of ire, but the truth is, your AMS enables you to successfully create, manage and engage with the community you serve-- whether it’s member renewals, event management, registrations and payments, or activity and education tracking. 

With a mobile app, you have the opportunity to integrate with your AMS in order to add greater value to your communications and membership strategies and further complement your AMS’s functionality. 

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