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Bridget Gorman


Recent Posts

1 min read

Don't Overthink Mobile

By Bridget Gorman on 6 February 2020

Many organizations have trouble pulling the trigger for large initiatives because they want assurance that the ROI will be worth the manpower and money it will take to launch. They want assurance that their staff won’t be overwhelmed and that their tech team has the bandwidth to provide support. While these are valid concerns, our advice when it comes to contemplating mobile is simple – don’t overthink it. Trust us, your members want an app.

2 min read

Feature Both Entertainment & Utility in Your Membership App

By Bridget Gorman on 29 January 2020

When considering a mobile solution, some organizations have a hard time wrapping their heads around what exactly their members will do with an app. In their attempt to justify the investment, they want to know what functions their members will consider “worthwhile.”

3 min read

ABCA's App Launch Playbook

By Bridget Gorman on 15 January 2020

In Fall 2019, the American Baseball Coaches Association (ABCA) launched its mobile app, My ABCA, to its 12,000+ members. Their promotion of the app, execution of its launch and commitment to user on-boarding is illustrative of their dedication to their membership value and to exemplary service. Earlier this month, ABCA welcomed 5,000 of its members to Nashville for its annual conference (#ABCA2020) where they discussed coaching strategies, networked and learned from other coaches and companies who love the game of baseball and have built their livelihoods around it.

2 min read

An App Design Guide (& Why You Should Avoid Those with Too Many Tiles)

By Bridget Gorman on 18 December 2019

Proven Design Practices are Key to an App’s Success

No matter what industry you’re in, what demographic you serve, or what initiatives you’re launching, everything you execute should have your audience experience in mind. How do you meet their needs? How can you be of service, how can you delight them and keep them engaged? Creativity and innovation are valuable assets of course, but when it comes to mobile app design, using tried-and-true best practices is what will garner the adoption and retention you're after and will deliver the greatest experience.

2 min read

M-Commerce Numbers Soar This Holiday Season

By Bridget Gorman on 11 December 2019

Commerce has naturally progressed from a brick-and-mortar model to e-commerce and, more recently, into mobile commerce, a.k.a. m-commerce. M-commerce includes any monetary transaction using a mobile device or tablet, including banking, investing, peer-to-peer payments, donations and shopping for consumer goods and services. M-commerce is a subset of e-commerce and is rapidly outpacing all other kinds of commerce.

2 min read

Boost Employee Engagement Through Mobile in the New Year

By Bridget Gorman on 20 November 2019

HR teams know that the employee experience is as important as the customer experience. But keeping employees happy doesn’t just happen; it requires an ongoing effort to implement strategies that will resonate. Employees crave two-way communication, team building, feedback, recognition, and the belief that they are valued for their contributions. Today’s mobile-first workforce uses apps to manage most of their personal and professional lives, so it stands to reason that a dedicated organization app is a clear solution for fostering real employee engagement.

2 min read

How Associations Can Use Influencers to Boost Engagement

By Bridget Gorman on 6 November 2019

Social media influencers are the hottest form of marketing right now. Think of them as a combination of today’s version of celebrity endorsements and word-of-mouth marketing. A company or brand uses a personality that is well-liked and credible to spread awareness and tout their product with the hopes that their adoring fan-base will be compelled to purchase. An authentic endorsement from someone you adore and respect is more impactful than a generic advertisement or promotion. Today’s marketers and PR firms are increasingly using influencers and according to Mediakix, a leading influencer marketing agency, for good reason:

3 min read

Mobile Apps - You Can Bank on Them!

By Bridget Gorman on 23 October 2019

Just as the world of commerce has changed drastically in the last decade, the banking industry has seen some rapid changes in the past couple of years. Leading for-profit companies have yielded great results by launching mobile apps—increasing their customer base and gaining loyalty by creating value with consumers. Banks have joined the ranks with other big brands to leverage the benefits that a mobile app can offer customers.

2 min read

Placing Your Top Website Resources Onto Your App

By Bridget Gorman on 9 October 2019

As far as the website vs. app debate goes, it’s not an Either/Or Situation - both are needed. Just as we always like to say – websites are for attention, apps are for retention. It’s time to put your website’s most utilized features and resources in a native app so your members can access them right through their phones. When it comes to keeping your association engaging, it’s important you know your people, what they need, and how to best deliver that.

2 min read

A Story of Native vs. Web

By Bridget Gorman on 25 September 2019

When your organization makes the wise decision to invest in an app, you have some choices to make. The most important being, “Should our app be native or web-based?” To help answer that, we've illustrated a helpful scenario:

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