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3 min read

Mobile Apps - You Can Bank on Them!

By Bridget Gorman on 23 October 2019

Just as the world of commerce has changed drastically in the last decade, the banking industry has seen some rapid changes in the past couple of years. Leading for-profit companies have yielded great results by launching mobile apps—increasing their customer base and gaining loyalty by creating value with consumers. Banks have joined the ranks with other big brands to leverage the benefits that a mobile app can offer customers.

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Webinar: How Apps Are Changing the Association Landscape

By Katie Argueta on 16 October 2019

Date: Wed, Oct 23, 2019 2:00 PM - 3:00 PM EDT

Presenter: Brad LaTour, COO, Clowder

Topics: Clowder News
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1 min read

Apps are Here to Stay

By Sergei Dubrograev on 16 October 2019

A note from our CEO Sergei Dubograev:

Every now and again I hear people saying mobile is a fad. "Apps fail." "Websites and email are here to stay." Without being too disrespectful, what I want to say to those people is... good luck, because you’ll need it.

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2 min read

Placing Your Top Website Resources Onto Your App

By Bridget Gorman on 9 October 2019

As far as the website vs. app debate goes, it’s not an Either/Or Situation - both are needed. Just as we always like to say – websites are for attention, apps are for retention. It’s time to put your website’s most utilized features and resources in a native app so your members can access them right through their phones. When it comes to keeping your association engaging, it’s important you know your people, what they need, and how to best deliver that.

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1 min read

Your App: A New Reason for Members to Stay

By Katie Argueta on 3 October 2019

Membership retention is the name of the game when it comes to associations. With so many new resources and programs introduced in the market, how can you get members to stay and continue finding value in your organization? What can’t happen is remaining stagnant in your offerings and benefits. A lack of innovation will equate to a lack of interest towards your membership.

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NEW Webinar: Web Forums Out, Mobile Forums In

By Katie Argueta on 30 September 2019

Date: Wednesday, October 2 @ 2 pm

Topics: Clowder News
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2 min read

A Story of Native vs. Web

By Bridget Gorman on 25 September 2019

When your organization makes the wise decision to invest in an app, you have some choices to make. The most important being, “Should our app be native or web-based?” To help answer that, we've illustrated a helpful scenario:

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1 min read

Best Practices for Mobile Forums

By Alexa Kade on 18 September 2019

As our upcoming webinar - Web Forums Out, Mobile Forums In (Oct. 2, 2 pm!) approaches, we wanted to dive into what makes an organization's mobile forums a success.

Forums through Clowder are user-generated and serve to continually engage your community. When a user creates a post, it opens up communication within the app. Readers are able to comment on, like and subscribe to content in the feed. Forums are the perfect way to get people talking and collaborating on a consistent basis, right on their mobile device.

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2 min read

Are You Mobile Ready for 2020?

By Bridget Gorman on 11 September 2019

Mobile devices have become invaluable business tools and the primary channel people conduct many aspects of their personal and professional lives through. The proof is indisputable - mobile has overtaken desktop and apps have overtaken websites. Even back in 2017, a study conducted by Samsung to gauge mobility trends at the workplace found that 93% of respondents used cell phones at work to complete professional tasks, reporting they spend 33% of their workday using their phones. In the two years since then, it’s very likely those statistics have increased. 

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1 min read

How to Generate Non-Dues Revenue with a Year-Round Mobile Membership App

By Katie Argueta on 6 September 2019

When McKinley conducted a recent survey identifying the association market's three highest priorities for the following year, the goal of generating non-dues revenue topped the chart. Increasing non-dues revenue allows for organizations to rely on alternative sources of income and not solely on membership payments. 

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2 min read

Evolving Your Digital Strategy to Take Advantage of Mobile Trends

By Bridget Gorman on 28 August 2019

All organizations understand the necessity of a web presence. Your website is how your audience finds you and accesses the information, products and resources you provide. It should reveal a bit about your culture, your values and your personality. It’s an invaluable tool for communications and for personal and consumer transactions. However, nearly 80% of internet usage in 2019 is likely to be mobile, so simply having a good website isn’t enough.  

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2 min read

Elevated Launches ELEVATE Mobile Direct App Powered by Clowder

By Katie Argueta on 21 August 2019

Elevated Resources, Inc., a premier global talent acquisition and management services company, and Clowder, the leading provider of year-round mobile engagement solutions for communities, have collaborated to drive the development and enhancement of the Elevated Resources’ ELEVATE Mobile Direct App. The talent pool engagement platform was released earlier this year and provides a rich feature set to enhance connections between employers and their contingent pools of talent.

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3 min read

Clowder Case Study: Associated General Contractors of America (AGC)

By Katie Argueta on 20 August 2019

The Associated General Contractors of America (AGC) is the leading association for the construction industry. AGC represents more than 26,000 firms, including over 6,500 of America’s leading general contractors, and over 9,000 specialty-contracting firms. More than 10,500 service providers and suppliers are also associated with AGC, all through a nationwide network of chapters.

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2 min read

Why You Aren't Too Small for a Year-Round Mobile Membership App

By Bridget Gorman on 14 August 2019

A common misconception among smaller organizations and often regional chapters of larger organizations, is that because of your size, you don’t need a mobile app. We would argue that that perspective is flawed because it’s not about how many people you are reaching, it’s about how you are reaching your people. How many members or partners you have is beside the point when determining how to best reach them and how they choose to consume content. Whether it’s 250 people or 25,000, your goal to provide an excellent service and experience is the same, isn’t it? 

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1 min read

What’s Your Alternative to Going Mobile?

By Bridget Gorman on 7 August 2019

Pushback is inevitable when pitching a new technology solution. Mobile solutions in particular are commonly subject to much apprehension. That’s because many organizations are still in the early stages of understanding the full value of a comprehensive mobile strategy. But to the uncertainty of mobile we ask: What’s your alternative? Is it more email? More web pages? More in-person meetings? What’s a better answer to decreasing engagement and increasing membership churn?

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2 min read

Why Your Organization Should be Using OAUTH 2.0

By Bridget Gorman on 30 July 2019

When your organization’s employees and members log in to your web site, membership database, sales tools or HR dashboard, do they use one set of login information to access all the applications? OAuth 2.0 is the industry standard protocol that allows organization to authenticate user data across all applications. Without geeking out on the technical aspects of OAuth 2.0, here’s an overview of why it matters.

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3 min read

Clowder Case Study: Life Sciences Trainers & Educators Network (LTEN)

By Katie Argueta on 19 July 2019

Raise your hand if you love stealing good ideas? If you're in the office and don't want to look silly, a smirk and little nod will do just fine. We know that members want to keep conversations going all year long, outside of the mixers, workshops and the conference. And it was this need for connecting and sharing that prompted us to launch the SocialLink community forum in the first place. Fast forward a few years later, and we've found a tool we think you'll like a LOT more -- the LTEN On-the-Go app.

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1 min read

Increase Employee Engagement with a Year-Round Mobile App

By Bridget Gorman on 17 July 2019

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1 min read

Unlock the Power of Your AMS with a Year-Round Mobile App

By Bridget Gorman on 3 July 2019

Your members and your mission are the heart of your organization, but your Association Management System (AMS) is arguably your most valuable business tool. It might occasionally be the subject of ire, but the truth is, your AMS enables you to successfully create, manage and engage with the community you serve-- whether it’s member renewals, event management, registrations and payments, or activity and education tracking. 

With a mobile app, you have the opportunity to integrate with your AMS in order to add greater value to your communications and membership strategies and further complement your AMS’s functionality. 

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2 min read

Clowder Client Success Team

By Katie Argueta on 26 June 2019

Topics: Clowder News
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2 min read

Why App Design is Critical to a Successful Mobile App

By Bridget Gorman on 19 June 2019

As organizations strive to remain relevant and valuable in today’s mobile-first culture, they must chart a course for mobile member engagement. With a well-designed native mobile app, the paths of technology and communications converge and create a new avenue to increase member satisfaction, foster an active community, and advance your organization’s mission to provide resources and information to your members. The key to staying on course in this mobile journey is design. 

User Experience (UX) -- UX is a tech buzzword because it’s paramount to the success of any app. The UX relies on several factors that are directly related to design:

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1 min read

Why Associations Need a Year-Round Mobile App

By Bridget Gorman on 6 June 2019

When the Culture Transforms, So Must Your Organization

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1 min read

Promoting Your Year-Round Mobile Membership App Beyond Events

By Bridget Gorman on 21 May 2019

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2 min read

Afraid to Go Paperless at Your Next Event?

By Bridget Gorman on 15 May 2019

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3 min read

How Facebook is Crushing Snapchat with a Superior Mobile Experience

By Bridget Gorman on 7 May 2019

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3 min read

Clowder Case Study: American Choral Directors Association (ACDA)

By Katie Argueta on 22 April 2019

Part I: Overview

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2 min read

Why Now is the Time to Invest in a Year-Round Mobile Membership App

By Bridget Gorman on 17 April 2019

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2 min read

Clowder Case Study: Advanced Solutions International (ASI)

By Bridget Gorman on 3 April 2019

ASI’s annual iNNOVATIONS conference brings together employees, iMIS clients and partners from across the globe to build stronger partnerships and share ideas and opportunities related to iMIS. The 2019 conference was a great success, and the new year-round ASI Connect app helped attendees navigate the event and communicate with ease. 

Events Drive Downloads 

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2 min read

How Mobile Engagement Revolutionized Starbucks

By Katie Argueta on 26 March 2019

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2 min read

Brand Loyalty in a Mobile-First Market

By Bridget Gorman on 20 March 2019

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1 min read

How a Year-Round Mobile App Keeps Your Members Engaged Between Events

By Bridget Gorman on 12 March 2019

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2 min read

The Rise of In-App Advertising

By Bridget Gorman on 7 March 2019

Marketing professionals are focusing more and more on mobile marketing as a primary element of their brand awareness and advertising campaigns. If your organization does not have an app or has not yet structured a sponsorship program for your app, then now is the time to change that so you and your industry partners can benefit from the opportunities this platform affords.

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1 min read

Using a Year-Round Mobile App to Attract Younger Members

By Bridget Gorman on 26 February 2019

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1 min read

The Benefits of a Configured vs. Custom Mobile App

By Katie Argueta on 19 February 2019

To maximize the efficiency and success of our solution, we take a configured approach to app development. And while we stay away from full customization, there are still many options we make available for tailoring and personalization of each app such as feature selection and namingcolors and brandingintegrations and logo usage. This allows our clients to experience the feeling of customization without taking on all of the risks involved. 

The risks of full customization include:

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2 min read

How a Year-Round App Can Reverse Falling Membership Rates

By Bridget Gorman on 12 February 2019

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2 min read

Increasing Transactions with the Convenience of a Year-Round Mobile Membership App

By Bridget Gorman on 30 January 2019

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2 min read

Mobile App Development 101

By Katie Argueta on 23 January 2019

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1 min read

Using Influential Members to Promote Your Mobile App

By Bridget Gorman on 9 January 2019

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1 min read

Clowder Backporting

By Katie Argueta on 7 January 2019

Topics: Clowder News
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2 min read

'Tis the Season ... Show Your Gratitude With a Year-Round Mobile Membership App

By Bridget Gorman on 19 December 2018

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1 min read

Using Your Year-Round Mobile Membership App's Analytics to Boost Engagement

By Bridget Gorman on 5 December 2018

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2 min read

Single-Use Mobile Event Apps Are Like Single-Use Plastic

By Bridget Gorman on 27 November 2018

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1 min read

Clowder Platform Update: New Advertising Features

By Katie Argueta on 8 November 2018

Clowder® is excited to present its new self-service ads platform. The simple-to-use tool lives right inside each client’s web-based admin and offers a wide array of display ad placements - 40 to be exact. In-app ads allow sponsors to reach an organization’s network through a modernized method. Advertising in this dedicated environment helps sponsors place themselves in front of a highly targeted audience in order to gain greater results. .

Topics: Clowder News
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2 min read

Integrating Your AMS with a Year-Round Mobile Membership App

By Bridget Gorman on 25 October 2018

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2 min read

Texas Automobile Dealers Association (TADA) Launches A New Year-Round Mobile Membership App

By Katie Argueta on 16 October 2018

The following piece is an article published in TADA's most recent issue of Dealers' Choice Magazine: 

Your membership is now at your fingertips with the new TADA app! The Texas Automobile Dealers Association is dedicated to bringing its over 1,300 Texas Franchised Automobile Dealers together in one simple, mobile hub for news and information. The organization is excited for the increase in member connectivity the app aims to bring about. TADA CFO Albert Ploch expressed, “The app provides the TADA membership with news updates, event information and an easy way for members to discuss issues and be more in direct contact with their fellow dealers.”

The app was developed by Clowder, which provides associations with native apps uniquely tailored to their organization for greatly enhanced member engagement year-round. “We’ve discussed having a TADA app for years,” Ploch explains. “Most of the apps we’ve had in the past revolved solely around events. TADA needed an app that was relevant all year long, easy to manage, and available at a cost-effective price. That is why we chose Clowder®. They checked all the boxes.”

You’ll find many features in the app that help keep you up-to-date with TADA. Once you opt-in to the app’s Push Notifications, you’ll never miss a beat when it comes to association announcements and happenings. The Newsfeed is where you’ll have access to the latest content posted such as industry articles, legislative updates and regulatory changes impacting your business. Users are then able to easily bookmark and share. To also stay updated with TADA events, you can find everything coming up listed in the Events Tab with coordinating information.

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2 min read

Driving Revenue Mobile App Advertising During Events

By Bridget Gorman on 10 October 2018

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1 min read

Keeping Content Fresh in Your Year-Round Mobile Membership App

By Katie Argueta on 3 October 2018

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2 min read

Best Practices: Push Notifications

By Bridget Gorman on 26 September 2018

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2 min read

Give Your Fundraising Efforts a Boost with a Year-Round Mobile Membership App

By Bridget Gorman on 12 September 2018

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1 min read

How Mobile has Driven the Change to Subscription-based Pricing

By Katie Argueta on 6 September 2018

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Clowder Platform Update: New Forum Features

By Katie Argueta on 23 August 2018

Topics: Clowder News
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1 min read

Why Native Mobile Apps are Superior to Web Mobile Apps

By Katie Argueta on 14 August 2018

“I think the biggest mistake that we made as a company is betting too much on HTML5 as opposed to native. We just never were able to get the quality we wanted from the HTML5 apps we were building. We burned two years. That’s really painful.” - Mark Zuckerberg, CEO of Facebook

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2 min read

The File Formats That Work Best for Mobile Apps

By Katie Argueta on 3 August 2018

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Clowder Platform Update: New Event Features

By Katie Argueta on 1 August 2018

Topics: Clowder News
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1 min read

The Importance of Ongoing App Updates

By Katie Argueta on 26 July 2018

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1 min read

Why Mobile App Communication is More Effective than Email

By Katie Argueta on 18 July 2018

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2 min read

A Millennial’s Nightmare: There’s NOT an App for That

By Katie Argueta on 9 July 2018

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1 min read

Clowder’s New National & Chapter Plan

By Katie Argueta on 25 June 2018

Topics: Clowder News
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1 min read

Why You Should Utilize Mobile Payment Processing

By Katie Argueta on 14 June 2018

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2 min read

What Associations Can Learn From the Panera App

By Katie Argueta on 6 June 2018

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1 min read

Best Practices: Tagging

By Katie Argueta on 22 May 2018

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2 min read

Five Signs of a Good Mobile App Provider

By Katie Argueta on 17 May 2018

1. They’re not afraid of “no”

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2 min read

Why Social Media Isn’t Enough for Associations to Stay Connected

By Katie Argueta on 14 May 2018

“But can’t we just use social media? How’s this any different?”

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1 min read

Key Findings from the Membership Marketing Benchmarking Report

By Katie Argueta on 2 May 2018

Association Retention

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1 min read

How Can Your Association Combat Passive Membership?

By Katie Argueta on 12 April 2018

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1 min read

Member vs. Non-Member Access in a Mobile App

By Katie Argueta on 26 March 2018

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2 min read

Why Mobile-Responsive Websites Aren't Enough

By Katie Argueta on 20 March 2018

According to comScore, 50% of all digital media time in 2017 was spent on mobile apps while only 34% was spent on desktop and just 7% on mobile web. From the total time spent on mobile throughout the year, a whopping 87% was spent on apps and only 13% was spent on web. These stats alone should be enough to convince any organization to go mobile - and we don’t mean a mobile-responsive website.  

When Facebook’s 2017 usage was broken down, 70% of time spent in the platform was accessed through its mobile app. Only 22% of time was accessed through desktop and just 8% through mobile web. This reflects the major shift in how we now communicate and consume content. We want the convenience of mobile apps over lagging and disconnected website experiences.

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1 min read

Using a Mobile Membership App to Compliment Social Media Activity

By Katie Argueta on 14 March 2018

When your organization has its own native app, it should not completely replace your social media channels. Social media should be used to enhance your mobile efforts. The goal is to take the wide audience you’re able to reach through social media and direct traffic towards your app. Posts through social media platforms bring attention to your app, its content, features and updates. These posts help to keep app retention high. The frequency in which you should be sharing posts about your app is at least once a week.

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2 min read

How to Drive Mobile Membership App Downloads

By Katie Argueta on 7 March 2018

Promotion drives downloads. Content then drives retention. Continued promotion must be made a priority. Your network should not just be told to download your app, but shown why they should.

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1 min read

The Power of Mobile Membership App Sponsorship Revenue

By Katie Argueta on 1 March 2018

Traditional advertising through TV, desktop and print is dwindling. An ever-growing shift towards in-app advertising has officially surpassed TV spend as of last year after beating out desktop spend the year before. Native mobile ads are predicted to drive 74% of total ad revenue by 2021 (Business Insider). That’s a huge percentage for associations to ignore. Sponsors are heightening their awareness of the ROI they’re able to gain through mobile as opposed to what they’ve had access to in the past. Without a native app, associations are increasingly missing out on opportunities for major revenue generation.

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2 min read

Why a Mobile Membership App is Key to Attracting Millennials

By Katie Argueta on 20 February 2018

A vital question for associations to ask themselves - what are you doing to attract Millennials?

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1 min read

Best Practices: Polls

By Katie Argueta on 8 February 2018

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2 min read

8 Predictions for Associations by 2023

By Katie Argueta on 30 January 2018

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1 min read

Best Practices: Events

By Katie Argueta on 29 January 2018

When it comes to events, your organization should rely heavily on mobile for enhancing involvement and coordination. This is done by influencing users to take full advantage of mobile-exclusive content and functionalities especially as they’re on the go. Clowder™ apps accomplish what event-only apps have continually failed to do - build lasting engagement. Utilizing the features and strategies below before, during and after events are a surefire way to avoid an event-only app’s 99% delete rate.

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1 min read

Best Practices: Exclusive Content

By Katie Argueta on 17 January 2018

Exclusive content builds value. When your network can only access specific content via your app, they are driven to actively stay involved with it. Exclusive content can come in different forms including:

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2 min read

Collecting Membership Dues Through a Year-Round Mobile App

By Katie Argueta on 16 January 2018

The headache of most associations - dues collection. Despite deploying reminder email after reminder email, members aren’t in a rush to login to a website and submit payment. It’s simple - it isn’t convenient. This form of paying requires members to dedicate more interrupted time tending to the process. Even if they’re one of the few actually opening these reminders, the task doesn’t stay top-of-mind for long. So much leniency is given because of this, making the collection process span for months. But what if you could minimize a normally 90-day process into just 30, making it easier on both your association and its members? We promise, it’s possible.

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2 min read

What to do When Your Board Asks for Mobile

By Katie Argueta on 8 January 2018

So your board feels it’s time to take a look at mobile. Everyone's doing mobile, right?

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1 min read

Best Practices: Push Notifications

By Katie Argueta on 3 January 2018

Opt-In

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1 min read

6 Ways to Get People Onto Your Year-Round Mobile Membership App

By Katie Argueta on 13 December 2017

You’ve got a new app! Now how do you get people to actually use it?

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1 min read

The Power of Push Notifications in a Year-Round Mobile Membership App

By Katie Argueta on 30 November 2017

If an association still isn’t convinced an app is for them, they probably haven’t realized how powerful push notifications truly are. Having access to this tool can result in a total member engagement overhaul.

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1 min read

Press Release: Clowder Selected by ASI as New iMIS Authorized Product Partner

By Katie Argueta on 1 November 2017

Alexandria, VA (October 5, 2017) - Clowder™, the #1 collaboration app platform for member groups, is proud to announce their approval as a new Product Partner for Advanced Solutions International (ASI) to support their market-leading iMIS member and donor engagement management system (EMS)™.

Topics: Clowder News
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2 min read

Stop Using Event-Only Mobile Apps

By Katie Argueta on 1 November 2017

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